Why I started My Destiny
Purpose began with one special young girl, Destiny. As her parent, I’ve witnessed firsthand the challenges and triumphs faced by children with cerebral palsy and their families. Destiny’s resilience and joy continue to inspire me every day, and it was her spirit that sparked the creation of Purpose – a fragrance made with love, passion, and purpose.
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Our mission goes beyond creating a fragrance. It's about building a supportive community for families who often face isolation, funding, resources, services, and programs that can make a difference.
With each purchase, we’re investing in families and ensuring they have the resources, support, and opportunities they deserve.​
Meet Destiny – The Heart of Our Mission
Destiny is my inspiration, my strength, and the reason I started this journey.
Her laughter and courage remind me that no obstacle is too big when we support each other.
Destiny’s spirit has shaped this mission – her journey is at the core of Your Destiny Foundation and the fragrance, Purpose.
Join us in making a difference. Discover Purpose and support families who inspire us all.
Our Mission
A Movement With Purpose
Inspired by Destiny. Created for You.
At My Destiny, our mission is rooted in purpose, empowerment, and love. Inspired by my daughter Destiny, who lives with cerebral palsy, we create quality, all-natural fragrances that help women feel confident, sexy, and seen. But this brand is more than a scent — it’s a movement.
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Every purchase directly supports Your Destiny Foundation, providing critical resources, services, and programs for families affected by cerebral palsy. Through fragrance, we aim to uplift women and strengthen families — because purpose leaves a scent that lingers long after you’ve walked away.
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This brand was born from love — a love for my daughter, for purpose, and for every woman who deserves to feel powerful in her own skin.
—Chakima Rankins, Founder of My Destiny